Companies and businesses need to understand the buying behavior of consumers. Buying behavior can be emotional or rational depending on the prevailing situations. This is the main factor that attributes to their growth and progress. This in return leads to success.
Another important factor is the quality of the product. It is the main ingredient of a product ever since. Managing quality is a crucial task. But if the quality is maintained properly, it gives customer satisfaction and loyalty. The company needs to focus on quality standards then it can easily generate long-term profit.
Faulty products lead to dissatisfaction among customers. Eventually, they choose alternatives. This issue must be foreseen to avoid any loss regarding expensive products. Poor quality indirectly increases the cost of the product. So, it is better to maintain quality effectively and efficiently. When customers buy defective or non-operational products, they can promptly complain and ask for replacements and problems faced due to this issue. In return, the company should respond promptly and excuse an inconvenience.
This is Maryam Afridi writing this letter to you to register my complaint. I am a regular customer of Danny as me and my family is tech-savvy people. We like to experience the latest technological gadgets and Danny has been our favorite company since the last year now. I have tried multiple power banks and other mobile and TV accessories such as earphones and smart TV.
However, this time at the end of the year sales, I bought 3 new products given my previous good experience with the company. My family had to travel abroad so I ordered 3 newly released power banks but to my utter disappointment, not a single product was working.
I cannot explain the extent of inconvenience we had to go through during our travels because of your faulty products. We were stranded at the airport as our phone’s batteries died and we had no source of charging it. We have decided not to continue with your brand anymore.
Therefore, I request you to not only refund my amount in my bank account but either fix your products or take them off your website, so no other customer is deceived as we were. I have enclosed the payment invoice of all 3 products in this letter for the record. The total amount was [X].
I appreciate your cooperation in this.
Block 30B, Bridge Avenue, San Francisco.
June 26th, 20XX
Mr. Axel Theodore.
Chase Electronics Store.
34 St. Great Wall Avenue, San Francisco.
Dear [Recipients Name],
I am Jimmy Corbin. I am writing to complain about the purchase I made on 25th June 20XX. I bought a foot massager and air fryer from your store but unfortunately, both did not work. I am much surprised as they are very normal products and they are simply out of order. The foot massager’s fan is not working. The air fryer is completely out of order when I turned it on. My residence is one hour far from your store. And due to my busy schedule, I hardly get time for such things.
I have enclosed the receipt for my purchase and a copy of the warranty card for both products. I want a replacement within this week, as I need these two products. It would be much better if you send a replacement to my home. I can be reached at [X].
I am waiting for quick action.