Price Decrease Announcement Letter to Customers

Letter -1

I am writing this letter to announce the price decrease on our new products. As you all know that our industry was increasing the rates of the products due to Covid-19. The financial condition of our industry was not good so we had to increase the rates to generate maximum profit. Luckily, the financial state of our industry is completely stable. We have earned profit and also increased the stock and purchased new materials.

Now we are introducing the new rate list which claims to be affordable and budget-friendly for every single person. Also, we have re-launched our old products in the market with a flat twenty percent off. We have provided up to thirty percent off on men’s and women’s clothing. Also, we have given ten percent off on children’s goods. We also have provided vouchers for free shopping. The sale will be from [DATE] to [DATE].

Kindly visit our shop and enjoy decent and affordable shopping. I hope you like our new rate list. Moreover, please must try out our new products and get a chance to win vouchers for free shopping. I hope you will visit us soon. Thank you. 

Letter -2

I am writing this letter to inform you about our new decrease rate list on grocery items. As we all know that the whole world is suffering from this pandemic of Covid-19. Everyone is living hand to mouth these days. Many people lost their jobs as well. So in this situation, we are providing our support by decreasing the rates on grocery items and household things. Our [X] application always stands with you in every difficult situation.

We are providing twenty percent off on kitchen accessories. We are also providing off on different daily use household items. The list is as follows:

1. Kitchen essentials 
2. Personal care
3. Covid-19 essentials
4. Snacks and confectionaries
5. Beverages
6. Dairy products
7. Baby care
8. OTC and well-ness 
9. Meat, fruits, and vegetables
10. Personal hygiene

We are also providing free home delivery for the order above $ [x] order. Kindly visit our application and enjoy affordable shopping at home. Stay safe. Thank you.

The objective of a price announcement letter is to keep the consumers updated about the new prices. This letter will help avoid any conflicts between the customers at the time of sale, as the prices are declared clearly.

• A polite tone should be used for a price announcement letter
• Mention the factors that made it possible to reduce the price
• Clearly, state that a reduction has been done to keep the clients satisfied
• Stress the fact that you prefer to serve the needs of your customers
• Using an enthusiastic expression can help build the confidence of the customer
• Goodwill of the company will be improved by ensuring the customers that a price reduction does not mean a deterioration in the quality of the products/services
• Include the effective date of the price change
• State clearly the products on which the prices have been reduced
• Appreciate the understanding and support of the customers

Letter -3

We are honored to have you as our valued customer. We are always looking for new ways to improve our services and delight our customers. To value and keep our customers satisfied, we review our prices regularly.

We are pleased to announce that we have decided to reduce our prices for [product/services]. As of date [DATE], the price of [X] will be reduced to [new price] from [old price]. We trust that our new price will provide you with great value and reflect our commitment to providing customer satisfaction.

Please do not hesitate to contact us for placing orders with the new price. Our staff will be willingly available to process your orders.

Thank you once again for doing business with us. In the case of any questions or concerns, please feel free to share them with us.