Company Name Change Announcement Letter

A company writes a letter to inform its customers about a change in its name. There are various reasons why a company may decide to change its name. For example:

• The company has been sold, and the new owners wish to operate under a different name.
• The company has suffered reputational damage due to poor product quality, and the owner wants to relaunch the business under a new name. However, in such cases, it is essential to improve product quality before the rebranding.
• Two companies may agree to collaborate, and as part of this partnership, they adopt a shared name. The new entity informs customers about the change accordingly.
• Sometimes, the name change is minor, for instance, the company may add a word or two at the beginning or end of its original name. These changes are often made for legal reasons.
• In certain situations, a company is dissolved, and the resulting new business begins operations under a slightly modified version of the original name.

Below are some letters to help you.

#1

#2

Hello to all our customers who have been trusting us for two decades.

This letter/email is to inform you of a change that we are bringing to everyone. This change is not about our services/products; it is about how we are heard and known among the people.

Due to some internal matters, the company is changing its name. Recently, the company has sold its shares, and new individuals have joined the management team. The change of name is among the few decisions that the new management has taken. Now we will be working as [new name].

We hope that you will continue to purchase our services/products, and that you will maintain your trust in us as always. We are committed to providing the best of our services.

Sincerely.

#3

We are delighted to announce that the agreement between [Company-A] and [Company-B] has been concluded. According to this agreement, the two companies will now work together.

One of the different clauses of the agreement is that the two companies will now operate under the same name. The name of this joint venture will be [new name].

We assure our customers that we will continue to improve our products and services. We will maintain all the standards that customers expect from us. Finally, we would like to thank all our customers who have placed their trust in us.

#4

We are delighted to announce the acquisition of [Company Name], a company known for its distinctive identity in both products and services.

[Company Name] had been facing various economic challenges for some time and was in need of new investors. We are now providing substantial financial support and acquiring 80% of its market share.

We are committed to meeting our customers’ expectations and will continue striving to make our products and services the best. We are also pleased to announce that we are now launching [Company Name] under a new name.

Our new company will be named [New Company Name].

From now on, all our communication and product promotion will be carried out under this new name. We hope this change will be a positive one for both us and our valued customers. Thank you sincerely for your continued trust.

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